Using Social Listening for Digital Marketing
Social Listening allows you to track and respond to online chatter about your brand. Real people are talking about you online, you should be listening to them.
What is Social Listening?
Social Listening involves monitoring various social media channels such as Twitter, Facebook, and LinkedIn for mentions of your brand, products, competitors and any other keywords relevant to your business.
Core Digital can monitor these social media channels for you, even monitoring specific Facebook Groups. We can collect the data, analyse it and send it to you in regular reports. The information gathered can be used to produce an online mood sentiment.
Understanding how people feel about your brand helps you refine and enhance your marketing efforts. It also allows you to respond quickly to positive or negative comments.