Google Adwords is a paid search platform that generates traffic to your website based on targeting specific keywords. With Google Adwords, your business can reach highly targeted audiences by placing an Ad at where your prospects are most likely to appear online, i.e when they are using Google.
Advertising on Facebook provides businesses with a unique option to reach laser-focused highly targeted markets. You can drill down to your exact client persona. This means you won't have to waste money advertising to people who will never engage your business.
A twitter account should be one of the top tools every small business uses as part of their digital marketing plan. Twitter is ideal for company announcements, sharing promo codes, blog articles and calls to action. You can even create a shortened website link that drives traffic back to your website.
Social Listening involves monitoring various social media channels such as Twitter, Facebook, and LinkedIn for mentions of your brand, products, competitors and any other keywords relevant to your business.
It is important to consider the entire life cycle of your website. The process does not finish once the website is published, in fact, it really only just begins because to get the most value from your website you need to make sure it is kept up to date and optimised for the search engines.