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Many businesses are facing unique challenges when it comes to establishing an online presence and trying to attract new customers in an ever growing digital age. The old adage ‘If you build it they will come’ does not seem to apply any more. Not only do you have to build it, but you also have to market it online.
Digital marketing has become an essential tool for all businesses and it is important as a business owner to embrace this in order to grow and accelerate your business.
It must be said that digital marketing is a commitment, not a campaign. Digital marketing is not something you can execute once, but rather it is an ongoing strategy that encompasses your entire business life cycle from start to finish.
At Core Digital, we have created this guide to support your digital marketing efforts in 2020. Whether you are just starting out, rebooting your website and online presence, or looking to try something new, we hope that you can learn something new and get some benefit from the content we are sharing in this guide.
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Does it feel like your current marketing strategy is falling short? A key indicator of marketing success are your sales conversion rates, which aren’t always as high as you’d like them to be. In fact, a mere 22 percent of businesses are happy with their sales conversion rates, according to a recent survey.
SEO has not got any easier in recent years, though, so there is no easy route to the top spots. You could set up an internal SEO team, but that will be costly and doesn’t automatically guarantee success.
If you’re planning to launch an e-commerce website, you should consider building it with WordPress. While the WordPress was originally designed for blogs, it has …