Auckland Website Design, Digital Marketing and SEO Specialists
Get your 2019 guide to digital marketing
Many businesses are facing unique challenges when it comes to establishing an online presence and trying to attract new customers in an ever growing digital age. The old adage ‘If you build it they will come’ does not seem to apply any more. Not only do you have to build it, but you also have to market it online.
Digital marketing has become an essential tool for all businesses and it is important as a business owner to embrace this in order to grow and accelerate your business.
It must be said that digital marketing is a commitment, not a campaign. Digital marketing is not something you can execute once, but rather it is an ongoing strategy that encompasses your entire business life cycle from start to finish.
At Core Digital, we have created this guide to support your digital marketing efforts in 2019. Whether you are just starting out, rebooting your website and online presence, or looking to try something new, we hope that you can learn something new and get some benefit from the content we are sharing in this guide.
Digital Marketing - Latest News
Does it feel like your current marketing strategy is falling short? A key indicator of marketing success are your sales conversion rates, which aren’t always as high as you’d like them to be. In fact, a mere 22 percent of businesses are happy with their sales conversion rates, according to a recent survey.
SEO has not got any easier in recent years, though, so there is no easy route to the top spots. You could set up an internal SEO team, but that will be costly and doesn’t automatically guarantee success.
If you’re planning to launch an e-commerce website, you should consider building it with WordPress. While the WordPress was originally designed for blogs, it has …
Did you know that by simply adding a call-to-action button to your website you can increase the rate of conversion by as much as 62% …
Branding is defined as promoting a product or service through a distinctive, unique image and design. This is meant to create an easily recognisable presence that consumers can distinguish from its competitors. Branding can help you attract new clients and increase customer loyalty.
Our SEO Process
The first task is to research keywords and create a list that relates to your service and represents high commercial intent and has reasonable traffic numbers. Using our specialised tools we can compile a list of several hundred keywords that can be used to optimise your website with.
We also research what your competitors are doing, especially the ones who may already be ranking higher than you in Google search results. This will help us forumlate our SEO plan for your business.
This phase combines technical auditing of your website as well as content auditing. All technical aspects of your website will be audited including page speed, which is a big factor in achieving good Google search engine rankings. We will also audit your website security and may make recommendations on items that need to be fixed before we can proceed to the next phase.
During the off-page optimisation phase we begin building your website’s rich content and acquire high value links from other websites. We will build up your social media and gain exposure with online publications, blogs and online magazines.
We always adhere to ethical SEO and never involve ourselves our yourselves in questionable SEO tactics. We believe the best strategy is a slow bake over time, this builds solid foundations for your business in the years ahead.